During this time, two national competitions “Tastes of Russia” took place, which made it possible to form a real gastronomic map of our country. Last year alone, 720 unique brands from virtually every region took part in the event, and over one million votes were cast in the popular vote for favorite products. A comprehensive educational program was also organized, within the framework of which producers were able to gain knowledge in the field of branding and marketing, organizing offline and online sales, export activities, developing services in the field of agritourism and other areas. In addition, media support was provided to entrepreneurs, as well as assistance in expanding product distribution channels.
“An important part of Russia's multinational culture is its unique cuisine and agricultural traditions. Each region has its own original food products, which are the pride of not only individual territories, but the country as a whole. They contribute to the development of farming, gastronomic and rural tourism, become the “face” of Russian agro-industrial complex abroad. Now our producers are opening up new opportunities for import substitution and expansion of agro-tourism, which is increasingly in demand in Russia. For its part, the Ministry of Agriculture will continue to improve the support system for farmers, including helping to promote and popularize their products, organize sales and expand sales channels, — said First Deputy Minister of Agriculture Oksana Lut.
In 2022, the work to support regional brands will receive a bright continuation — gastrofestival “Tastes of Russia” will be held at 22 venues in Moscow, almost 300 brands from 65 regions of the country will take part in it. One of the central zones of the festival will open in Gorky Park. In addition to the fair, there will be a food court, creative, craft and culinary workshops, performances by artists and much more.
Reference:project “Tastes of Russia” in the format of the festival is held for the first time. The festival will feature brands participating in the Tastes of Russia National Competition for Regional Food Brands, which was held in 2020 and 2021 to promote regional food brands and support small agribusiness.
The festival is organized by the Ministry of Agriculture Russian Federation with the support of the Government of Moscow. In addition, the partners of the event are Rosselkhozbank, the Magnit retail chain, Russian Railways OJSC, Cherkizovo Group PJSC, Dialog ANO, National Projects of Russia, the VKontakte social network and more. Festival details .